- “Viral” social media initiative for Partners to promote their competitive wins through blog posts and tweets to combat the perception that Google, VMware, Cisco and Oracle are “eating our lunch”.
- Select wins to be rebroadcast through official Microsoft social media channels and featured on Microsoft properties, smaller selection developed into case studies
Partners tweet about a customer win, including 3 hashtags
- For cloud solutions involving BPOS, Office 365, Windows Azure or SQL Azure, use the hashtag combination of #msuspartner #mswin #mscloud
- For solutions involving Lync and Unified Communications, use the hashtag combination of #msuspartner #mswin #lync
- For virtualization solutions, use the hashtag combination of #msuspartner #mswin #msvirt
- For database solutions, use the hashtag combination of #msuspartner #mswin #mssql
- Posts will then show up in the Victory Lane section on the site*
Promote Victory Lap to your teams
- Encourage everyone to tweet about their wins
- YOU can win: Partner of the Month, Starbuck cards, Xbox 360 + Kinect, Conference Pass to WPC 2012 in Toronto
- I can win: Victory Lap mechanic’s shirt. Which I will pass on to the partner who tweets the most!
- Let me know that you have tweeted J
- Install the Victory Lap Windows Phone 7.5 app